The healthcare industry is constantly evolving, and as medical knowledge grows, new treatments and interventions are developed. However, not all interventions are created equal, and it is important to evaluate their effectiveness to ensure patients receive the best possible care. This is where evidence-based medicine (EBM) comes in. In this article, we will explore what …
Health Technology Assessment (HTA) is a multidisciplinary field of research that evaluates the clinical, economic, and social value of medical interventions. The Market Access function within pharmaceutical companies typically apply for HTA to secure optimal market access for their products. In this article, we will explore the HTA process and the countries where it is …
Health Technology Assessment (HTA): Evaluating the Value of Medical Interventions Read More »
Gross-to-net adjustments (GTN) is a term used in the pharmaceutical industry to describe the process of adjusting the gross sales revenue of a product to arrive at the net revenue after accounting for various discounts, rebates, and other deductions. In this article, we will explore the meaning of GTN and its importance in the pharmaceutical …
Gross-to-Net Adjustments (GTN) in Pharmaceutical Sales: Understanding the Process Read More »
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